Experience Timeline
UX Writer
BOLD San Francisco
November 2020 - Present
UX Writer
FWD Insurance Singapore
June 2018 - July 2020 (2 yrs 2 mos)
Senior Executive Designer (Marketing)
Goldbell Group Singapore
November 2012 - July 2018 (5 yrs 8 mos)
Mobile/Web UI Game Designer
Indigo Entertainment Philippines
August 2011 - September 2012 (1 yr 2 mos)
July 2009 - November 2010. (1 yr 5 mos)
Illustrator
King.com Philippines
November 2010 - July 2011 (9 mos)
Art Director Intern
BBDO Philippines
April 2009 - June 2009 (3 mos)
How I can help
UX Writing
Finding and testing words that give clarity, help, and delight.
Voice and Tone Mapping
Making blueprints of what to say and when to say it.
Editing
Discovering what to prioritize and declutter.
Technical Writing
Getting the right information and making it easier to understand.
Content Creation
Curating engaging topics and visuals to inform, entertain, and connect.
Writing is painting with words
Like colors, words have varying intensities. Words can conjure a spectrum of stimulating experiences that influence how people feel and behave. I help design meaningful and delightful journeys for people through words.
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