We often debate about the options that best capture the intentions of our users. Let's explore how a skip option can help.

Writing for two identical products can be a challenge. The brand personality and voice typically take a back seat when it comes to...

These are tools that help create a strategic approach in writing for various components and product touchpoints. With the launch of a new...

Our section break pages serve a few purposes—to introduce the next section, offer a mental break to the users, give users acknowledgement...

As a product matures, so does its voice. For Resume Now, I led a collaborative effort in developing a brand voice from scratch. About the...

This is a process I developed for testing clarity and relevance on research-based messaging copy. About the product My Perfect Cover...

Why can't insurance contracts be more helpful than intimidating? Here's what we learned after putting ourselves in...

"Why am I receiving this?" Time to put yourself in the customer's shoes and rethink the way you send emails.

While it works just fine for describing the process, it could mean more to the user if it was made more intuitive.

How does better UX copy help make a customer feel better about making another purchase... right after completing a purchase?!

Apologies for the confusion, but can error messages do better? Yes, let's look at the example I've encountered below.

Any last words? Make it count and they might think twice. This could be every marketer's least favourite button...