These are tools that help create a strategic approach in writing for various components and product touchpoints.
With the launch of a new brand voice comes the challenge of knowing how to apply it. A structured approach helps break down obstacles into three steps:
Identifying different components and content types
Tone mapping and creating a tone hierarchy
Using a customizable content matrix
A tone map and content matrix are tools in product-focused UX writing. In this workshop, I've explored applying these tools and processes to various content types for marketing, branding, and SEO.
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