Writing for two identical products can be a challenge. The brand personality and voice typically take a back seat when it comes to prioritizing the user's intention of building their resume quickly.
Here's a comparison of how the experience can vary without introducing drastic changes to the product.
Problem:
Resume upload is not available on mobile
How can we use an existing design while maintaining product differentiation
Insight:
15.85% of desktop users select the upload option
1.4 % more users complete the journey using the upload option based on a similar product
Resumes created from scratch vs. uploaded:
Solution:
Add an Upload Resume option after the user selects a template
This will help reduce user fatigue from filling in all the required information
Left: baseline design proven to increase journey completion.
Right: new iteration based on a validated experience of an identical product.
Comentarios